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Marketing Session in Mumbai

I carried out a session last week on Marketing at a leading B-School in Mumbai. A lot was discussed on colours, sounds and branding that affects advertising today. The students asked interesting questions which may lead to new horizons in marketing management and research.

My Interview on Digital Marketing in April 2013

I was Interviewed by the Institute of Digital Marketing a couple of years ago when I was representing Northpoint Centre of Learning. The interview tone was serious and hence the sombre expressions.
The link is below as they have misspelled my surname in the link.

https://www.youtube.com/watch?v=K7GQ-bGFy4U

Futurescape Advertising Bags Atlantis Smart City Project

Company Brief - National, September 22,2015

Futurescape Advertising has successfully bagged the multi-dimensional creative account of Atlantis, a smart city project that is coming up in Khalapur along Mumbai-Pune Expressway. Touted as the biggest smart city project to come up in Mumbai, Atlantis is partnering with many renowned names for this iconic project.

The agency was selected following a multi-agency pitch. Commenting on the deal, Project Director Mr Atul Mhatre adds, "Finding the right partner for our advertising requirements was a very big challenge due to the scale and the scope of the project. We were looking for an agency that would be able to do justice to our project and also understand our vision. That is how we narrowed it down to Futurescape Advertising".

Commenting on the win, Futurescape Advertising's Business Manager, Mr Shahbaz Temkar (my student in 2009-11) added, "First of all it's a great privilege to be associated with such a big and iconic project. This account opens up a plethora of creative opportunities for us as an agency. Our strategy would primarily focus on building an impressive image for the brand and to showcase how it is different from other real estate projects. It would be a challenging task to come up with a campaign that would stick in the minds of the people, but that is exactly why we are so excited about this project".

For further information, please contact:
Aamir Sayed
Email: aamir@geckoworldwide.in

Source: www.afaqs.com

http://www.afaqs.com/news/company_briefs/index.html?id=59261_Futurescape-Advertising-Bags-Atlantis-Smart-City-Project

Judging a Debate at SIMS Pune

My thoughts on the debate topic will soon follow.
The image to the right is the first runner-up from the opposition. The image below to the left is the winner from the Government side in this Parliamentary style debate held at Symbiosis Institute of Management Studies (Pune) on Aug 2015

The Ad Agency Bloodlines

Source: Aden Hepburn (2011) : http://www.digitalbuzzblog.com/infographic-the-ad-agency-bloodline/
Please note that many changes have occurred within the industry in the past 4 years.

Motley TV's Celebrate Life Channel interviews me on Creativity in Education

The interview took place in early march 2015 at NEO offices in Mumbai (India).  Please click the link below to access the 10-minute video

https://youtu.be/Q8LeGVUNR98

Education is a prominent cultural institution used to perpetuate the prevailing values of a society. Our modern education system has a sordid past largely rooted in industrialism. It's aim is to produce economically viable products--employable citizens. Nearly all our tweaks to the system in the last 100+ years are simply attempts to ensure that the products (graduates) are prepared for the work force. Education should be an empowering process that allows and guides children to develop their passions, critical thinking, compassion, and orientation towards wisdom for timely action. It is thus imperative that a certain amount of creativity is used while imparting education. 

Please do watch, share and comment !!